# Nick Nikolaev — Full Stack Web Engineer

Available for new projects.

## Engineered so marketing can ship

I build the CMS, infrastructure, and growth stack so marketing can launch — and the site holds up when traffic hits.

I build high-performance marketing websites and infrastructure so your team can ship campaigns without waiting on engineering.

- [Book a call](https://calendar.app.google/cKy7EK93wS6esepB6)
- [Case studies](https://nikolaynikolaev.com/#projects)

## Clients

Work I’ve shipped for: Yotpo, Sensity, Ultimate Poker Coaching, Blubito, Fantastic Services.

## How I ship

Four systems I use to get marketing sites live, fast, and measurable.

### 01 — Marketing systems

Page builders and CMS architecture the marketing team can ship on without waiting on engineering.

WordPress · Shopify · Custom

### 02 — Infrastructure

Caching, security, and edge delivery that hold up under enterprise traffic.

AWS · Google Cloud · Cloudflare

### 03 — Applied AI

Agentic workflows that accelerate content and front-end production.

AI integrations · Agentic workflows

### 04 — Growth engineering

Search, generative-engine visibility, and experimentation wired into the stack.

SEO · GEO / AI search · A/B testing · Analytics

## Case studies

Platforms where marketing could ship without waiting on engineering — or where the stack had to hold high-traffic media.

### Yotpo — A marketing site the team can actually ship on

I built a block-based page builder and AI content workflows so Yotpo’s marketing team can ship campaigns without waiting on engineering — on a site that has to hold enterprise traffic.

- **The Challenge:** yotpo.com is a high-traffic marketing site. The team needed to iterate on campaigns quickly, keep performance stable under load, and track what converted — without a developer ticket for every page.
- **The Solution:** I built a custom Gutenberg block-based page builder so marketing can assemble pages themselves. I added AI workflows to speed up front-end and content production, and set up AWS caching, migration, and security so the site holds under load.
- **The Tech Stack:** WordPress, AWS, custom Gutenberg blocks, AI workflows, A/B testing, analytics.
- **The Impact:** Marketing launches, tests, and optimizes campaigns without waiting on engineering. The site stays up under enterprise traffic.

[yotpo.com](https://yotpo.com/)

### Ultimate Poker Coaching — Marketplace, payments, and calendar in one platform

I built a coaching marketplace on WordPress: discovery, Stripe payments, and scheduling, delivered through Cloudflare.

- **The Challenge:** The client needed one platform to connect poker coaches with students — discovery, payments, and calendars — instead of stitching together separate tools.
- **The Solution:** I built a custom WordPress marketplace for the coaching lifecycle: Stripe for payments, scheduling so coaches manage their own availability, and Cloudflare for delivery and security.
- **The Tech Stack:** Custom WordPress, Stripe, Cloudflare, scheduling.
- **The Impact:** Coaches can take bookings and get paid in one place. The business can add users without adding admin overhead.

[ultimatepokercoaching.com](https://ultimatepokercoaching.com/)

### Sensity AI — A multilingual marketing site for AI security

I built Sensity’s multilingual marketing site so a complex AI-security story could rank, load, and be updated by their team — not by a developer queue.

- **The Challenge:** An AI security company needed a site that could explain deepfake detection to a global audience, rank in search, and be updated by marketing without a developer queue.
- **The Solution:** I built a multilingual marketing site focused on performance and SEO, with a backend marketing can publish to, and support for their custom investigation visuals.
- **The Tech Stack:** WordPress, multilingual architecture, technical SEO, custom visuals.
- **The Impact:** The team publishes and scales content themselves. The site is built to rank and to load for a global audience.

[sensity.ai](https://sensity.ai/)

### Hermes Plugin — One plugin for several high-traffic media sites

I extended the plugin that powers several high-traffic iGaming media sites — shared blocks, APIs, and tracking instead of per-site snowflakes.

- **The Challenge:** Functionality had to be maintained and scaled across several high-traffic iGaming media sites, not rebuilt per domain.
- **The Solution:** I maintained and extended Hermes, a central WordPress plugin: custom Gutenberg blocks, third-party APIs, and usage tracking shared across the company’s sites.
- **The Tech Stack:** WordPress plugin development, PHP, Google Cloud, third-party APIs, Gutenberg.
- **The Impact:** Content teams manage multiple sites from one plugin. Shared blocks and APIs cut the overhead of shipping the same feature N times.

## Let’s talk

Book a 30-minute call. No pitch. We’ll look at your current setup, find what’s blocking shipping or performance, and you’ll leave with a short list of next steps — whether we work together or not.

- [Book a call](https://calendar.app.google/cKy7EK93wS6esepB6)
- [Email me](mailto:me@nikolaynikolaev.com)

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Nick Nikolaev — Marketing platforms, infrastructure, and growth engineering.

- [LinkedIn](https://www.linkedin.com/in/nikolay-nikolaev-78992268/)
- [GitHub](https://github.com/nnikolaev12)