Nick Nikolaev
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Available for new projects

Engineered
so marketing
can ship

I build the CMS, infrastructure, and growth stack so marketing can launch — and the site holds up when traffic hits.

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Work I’ve shipped for

Yotpo LogoSensity LogoUltimate Poker Coaching LogoBlubito LogoFantastic Services Logo

How I ship

Four systems I use to get marketing sites live, fast, and measurable.

  1. 01

    Marketing systems

    Page builders and CMS architecture the marketing team can ship on without waiting on engineering.

    • WordPress
    • Shopify
    • Custom
  2. 02

    Infrastructure

    Caching, security, and edge delivery that hold up under enterprise traffic.

    • AWS
    • Google Cloud
    • Cloudflare
  3. 03

    Applied AI

    Agentic workflows that accelerate content and front-end production.

    • AI integrations
    • Agentic workflows
  4. 04

    Growth engineering

    Search, generative-engine visibility, and experimentation wired into the stack.

    • SEO
    • GEO / AI search
    • A/B testing
    • Analytics

Case studies

Platforms where marketing could ship without waiting on engineering — or where the stack had to hold high-traffic media.

  1. Yotpo marketing website
    WordPressAWS

    Yotpo

    I built a block-based page builder and AI content workflows so Yotpo’s marketing team can ship campaigns without waiting on engineering — on a site that has to hold enterprise traffic.

    WordPressAWS

    A marketing site the team can actually ship on

    • The Challenge: yotpo.com is a high-traffic marketing site. The team needed to iterate on campaigns quickly, keep performance stable under load, and track what converted — without a developer ticket for every page.
    • The Solution: I built a custom Gutenberg block-based page builder so marketing can assemble pages themselves. I added AI workflows to speed up front-end and content production, and set up AWS caching, migration, and security so the site holds under load.
    • The Tech Stack: WordPress, AWS, custom Gutenberg blocks, AI workflows, A/B testing, analytics.
    • The Impact: Marketing launches, tests, and optimizes campaigns without waiting on engineering. The site stays up under enterprise traffic.
    Visit Live Site
  2. Ultimate Poker Coaching marketplace
    WordPressCloudflareStripe

    Ultimate Poker Coaching

    I built a coaching marketplace on WordPress: discovery, Stripe payments, and scheduling, delivered through Cloudflare.

    WordPressCloudflareStripe

    Marketplace, payments, and calendar in one platform

    • The Challenge: The client needed one platform to connect poker coaches with students — discovery, payments, and calendars — instead of stitching together separate tools.
    • The Solution: I built a custom WordPress marketplace for the coaching lifecycle: Stripe for payments, scheduling so coaches manage their own availability, and Cloudflare for delivery and security.
    • The Tech Stack: Custom WordPress, Stripe, Cloudflare, scheduling.
    • The Impact: Coaches can take bookings and get paid in one place. The business can add users without adding admin overhead.
    Visit Live Site
  3. Sensity AI marketing website
    WordPress

    Sensity AI

    I built Sensity’s multilingual marketing site so a complex AI-security story could rank, load, and be updated by their team — not by a developer queue.

    WordPress

    A multilingual marketing site for AI security

    • The Challenge: An AI security company needed a site that could explain deepfake detection to a global audience, rank in search, and be updated by marketing without a developer queue.
    • The Solution: I built a multilingual marketing site focused on performance and SEO, with a backend marketing can publish to, and support for their custom investigation visuals.
    • The Tech Stack: WordPress, multilingual architecture, technical SEO, custom visuals.
    • The Impact: The team publishes and scales content themselves. The site is built to rank and to load for a global audience.
    Visit Live Site
  4. High-traffic iGaming media sites powered by Hermes
    WordPressGoogle Cloud

    Hermes Plugin

    I extended the plugin that powers several high-traffic iGaming media sites — shared blocks, APIs, and tracking instead of per-site snowflakes.

    WordPressGoogle Cloud

    One plugin for several high-traffic media sites

    • The Challenge: Functionality had to be maintained and scaled across several high-traffic iGaming media sites, not rebuilt per domain.
    • The Solution: I maintained and extended Hermes, a central WordPress plugin: custom Gutenberg blocks, third-party APIs, and usage tracking shared across the company’s sites.
    • The Tech Stack: WordPress plugin development, PHP, Google Cloud, third-party APIs, Gutenberg.
    • The Impact: Content teams manage multiple sites from one plugin. Shared blocks and APIs cut the overhead of shipping the same feature N times.

Let’s talk

Book a 30-minute call. No pitch. We’ll look at your current setup, find what’s blocking shipping or performance, and you’ll leave with a short list of next steps — whether we work together or not.

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